Mastermedia UK recalls European Food Viva Cream Snacks because of undeclared milk
Why it was recalled
Mastermedia UK is recalling European Food Viva Cream Snacks because they contain milk that is not mentioned on the label. Cream-filled snack cakes obviously suggest dairy, but imported products must still carry accurate UK allergen declarations, and these packs did not.
Imported snacks of this kind sell through independent and Eastern European grocery shops, where recall posters from mainstream supermarkets never appear, so word of mouth matters more for alerts like this one.
Allergens involved: Milk
Affected products
| Product | Pack size | Batch codes | Use by |
|---|---|---|---|
| European Food Viva Cream Snacks Cocoa | 200g | All | – |
| European Food Viva Cream Snacks Hazelnut | 200g | All | – |
| European Food Viva Cream Snacks Strawberry | 200g | All | – |
| European Food Viva Cream Snacks Vanilla | 200g | All | – |
What you should do
If you have bought any of the above products and have an allergy or intolerance to milk or milk constituents, do not eat them. Instead return them to the store from where they were bought for a full refund.
What this means for you
If you or anyone in your household has a milk allergy or intolerance, do not eat these cream snacks. Return them to the shop where they were bought for a full refund. If you shop at independent international grocers, it is worth mentioning this alert to others who buy similar products there. The official FSA notice carries the authoritative product details and instructions.
Action taken by the business
Mastermedia UK is recalling the above products from customers and has been advised to contact the relevant allergy support organisations, which will tell their members about the recall. The company has also issued a point-of-sale notice to its customers. These notices explain to customers why the products are being recalled and tell them what to do if they have bought the products. Please see the attached notice.
Official sources
Read the full notice on the Food Standards AgencyFSA reference: FSA-AA-41-2025 · Last updated 4 August 2025
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This page includes an editorial summary generated to help readers understand the recall. Always refer to the official FSA notice for authoritative information and instructions.
Data sourced from the UK Food Standards Agency under the Open Government Licence v3.0. Yum Britannia is an independent service and is not affiliated with the FSA.