Brioche Pasquier recalls Pitch Chocolate and Hazelnut Brioches because they may contain pieces of plastic
Why it was recalled
Brioche Pasquier is recalling specific batches of its Pitch Chocolate and Hazelnut Brioches because pieces of plastic may be present. As well as the risk of cuts, small plastic fragments in a soft snack are a choking hazard, and Pitch brioches are marketed largely at children.
Only certain batches are affected, so checking the batch code matters more than usual here.
Affected products
| Product | Pack size | Batch codes | Use by |
|---|---|---|---|
| Brioche Pasquier Pitch Chocolate and Hazelnut Brioches | 225g (6x37.5g) | UK 034 | – |
What you should do
If you have bought any of the above product do not eat it. Instead, please contact Brioche Pasquier’s customer care team at [email protected] or via their website by visiting the Contact Us tab.
What this means for you
If you have Pitch brioches in the cupboard or lunchbox rotation, check the batch codes against the recall before letting children eat any more. Affected packs should not be eaten; contact Brioche Pasquier's customer care team by email or through their website to arrange a refund. Packs from unaffected batches are fine. The official FSA notice carries the authoritative batch codes and instructions.
Action taken by the business
Brioche Pasquier is recalling the above product. Point of sale notices will be displayed in all retail stores that are selling this product. These notices explain to customers why the product is being recalled and tell them what to do if they have bought the product. Please see the attached notice.
Official sources
Read the full notice on the Food Standards AgencyFSA reference: FSA-PRIN-08-2026 · Last updated 7 February 2026
This page includes an editorial summary generated to help readers understand the recall. Always refer to the official FSA notice for authoritative information and instructions.
Data sourced from the UK Food Standards Agency under the Open Government Licence v3.0. Yum Britannia is an independent service and is not affiliated with the FSA.